Planning long term SEO tasks that need doing but often get forgotten

  1. Create backlink profiles for all competitors
    1. List domains linking
    2. List quantities and backlink metrics
    3. List high ranking pages
    4. List anchor text
    5. Qualify balance of backlinks by metrics
    6. Write a plan for superseding the backlink strength of competitors
      1. Identify which pages within Global need to be targeted
  1. Identify opportunities
    1. Reach out to identified domains
    2. Write content for new backlinks for outreach domains
  1. Alternatively, define backlink strength per competitor
  2. Find backlink opportunities of equal strength to match and surpass the competition

Last fact checked and updated on June 22, 2021