Findability | Conversion

Findability: being found on Google

So many websites claim to be the best, the fastest the cheapest, award-winning, specialist, different.

But who are the experts, the market leaders, the people to buy from?

Google has spent nearly 25 years perfecting that exact answer. They have created the most advanced search engine in the world.

Our job is to understand Google’s current rules and to translate those rules into content, code and off-page metrics that satisfy Google’s criteria. It is also to anticipate what improvements Google will make in the future.

There are three parts of a website that need to work in harmony so that Google will reward the site with a high ranking position.

Expand your reach and your audience with strong SEO

Front-facing content

Front content is the story you tell web users about your business. It is the words, the voice, the tone, images and video.  This is the most important factor.

Broadly it is

  • What you sell
  • Why you sell it
  • Why I should buy from you


Backend code

Google’s index is basically one large computer that reads code and has a set of rules (algorithm) that is used to rank a website.

Computers read code not just words. The code helps Google to understand the content. It is another way of validating the website’s claims.


Off-page factors

Google looks for online signals that corroborate the claims you make within your content.

Off-page is about SEO factors like backlinks, reviews, content marketing, social media etc.

The list seems long, however, only parts affect your ranking position in Google.


Thinking about choosing VC, you’ll have questions

Answers to all your questions

Last fact checked and updated on November 29, 2021