Making your content work harder

VC Content marketing and social media: repositioning content, increased brand awareness thanks to increased organic visibility.

Creating content that sells

Part of the process of creating content is to add new content to social media channels suited to the client. For example, lifestyle and appearance led products favour Instagram, whilst professional services are more Twitter focused.

It is not a case of copy and paste but a careful process of summaries and excerpts, repositioning content already created on site.

Read more on how Social Media can support your SEO.

What does that mean?

When we create a new section of a client’s website we religiously use Twitter, Facebook, Google+, YouTube and Instagram to publicise that this content is new and worth reading.

The reasons for this are threefold

  1. To help the content get indexed as fast as possible
  2. To create the semblance of a backlink profile for the new pages
  3. To attract any floating social media traffic that might buy a client’s product or service
  4. To create as many versions of a piece of content to maximise ROI.

The intention is not to try and create a viral or surge in Social media traffic.

We have wasted valuable time and effort doing this in the past and the resulting traffic has all been the Non-buying type. Whilst it looked good on the stats front it did not look good on the revenue side.

Next: Content Strategy process

8 Elements of a successful SEO content strategy

Begin at the beginning

A content strategy is fluid: it is an ongoing process that needs nurture and careful management

Last fact checked and updated on June 3, 2021