8. Additional Channels: Social media and backlinking

Content costs money. An average article product page invariably costs anywhere between £80 and £120 with the additional cost of optimising content and backlinking to the page.

Your content is your intellectual property. It is written, designed and optimised to make your company money.

Content for client websites first

All of the content created by Vanilla Circus© starts life off as a webpage on a client’s website. None of our clients appreciates spending money on content to make other people’s websites gain more traffic.

This all costs time and money.

A simple way to maximise on the cost of the content is to create excerpts or summaries of content and use social media to gain additional attention to both the client and content.

Call 020 8405 6418 if you would like to make your content work harder for your business.

What we’re doing here is not simply tweeting that we have created a new page a new section of the website, but coming back to the CTAs is to enhance the clickability and the sales ability of the page we have just created.

Instagram, Facebook, Twitter and YouTube

Using social media platforms like Pinterest and Instagram, content or tags can be combined with images. Content can also form the basis of video for YouTube.  The list is endless however the B2B buying traffic is on GOOGLE. More.

Backlinking to content

Apart from social media, linking is the process of backlinking new content as it is received to the website.

The advantages of this are twofold. One is to improve the speed that Google may index the new content, the second is to give validity to the new content. This is a really important process that is normally missed out on most content strategies.

The reason for this is they are not following the correct procedure. Google is very clear that they measure validity in terms of the number of backlinks to a page.

This is further reinforced when the anchor text and the content of the linking page reflect the theme of the content. See link building services.

Next: What does this cost?

We are always here. We enjoy hearing about new projects and solving content problems. Call 020 8405 6418 to speak to an expert or click here.

8 Elements of a successful SEO content strategy

Begin at the beginning

A content strategy is fluid: it is an ongoing process that needs nurture and careful management

Last fact checked and updated on June 22, 2021