Creating content that is initially organised alongside keyword research, traffic data, competitor comparison, sales persuasion and creative input. Whilst Content SEO refers to creating content that helps your website rank in Google its primary purpose is to sell products and services and promote your brand.
What is good for the user is good for Google.
Why just rank #1 for a keyword, when we can both rank #1 and convert more clients
We are primarily concerned with using new content to support and attract additional traffic from Google by providing information that the user needs to make a purchasing decision.
Our team of experienced content writers pair their creativity with data-driven research to find the perfect balance for SEO-focused content.
Build long-lasting relationships with your customers.
There is some science and a lot of creative input. Perhaps the first process is to gain insights into the vast range of possible keywords a customer might use to find our client’s products or services.
The list of keywords that can be gathered from any Google AdWords account keyword tool forms the bare bones of our content strategy.
These keywords or key phrases form what we call category pages, a little like an eCommerce website. These often form the basis of a content marketing proposal we may create for a client.
If we can successfully gain an #1 position for a client’s website for all of these search terms then we have a very good chance of improving a client’s bottom line.
We then begin looking at how the client’s website ranks for all of these keywords. Where is the site strong? Where is it weak or not appearing in Google’s index at all?
The next part of the process is choosing the right use of language/words and then selecting the right tone and style of writing to present new customers with the right information to make a sale. See: getting the right tone and information.
3. Structure is crucial
We then begin to group the key phrases into sections. Each section has its own hub page which then leads to the shop/contact page. Sections or categories then are further supported by sub-category pages and so on.
Next: SEO content strategy
A fun read: Content journey: how a piece of content costing £80 can generate £500 in under 10 days
8 Elements of a successful SEO content strategy
Begin at the beginning
A content strategy is fluid: it is an ongoing process that needs nurture and careful management
Last fact checked and updated on June 22, 2021