Guide to successful link building

“Link building” has received bad press. Many SEOs seem to believe that backlinks are no longer important. However, how websites interlink is the key to Google’s algorithm.

Still, you want to ensure quality, effectiveness and future-proofing. You want to work with a company that has over 10 years of experience and works with reputable companies.

That is Vanilla Circus. What we do not know about link building probably isn’t worth knowing.

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Common questions

We can imagine that you have a number of questions regarding backlinks. What we have tried to do here is list all the common questions we hear every day. Should you have additional questions please contact us or telephone 020 8405 6418.

  1. What are your domain criteria?
  2. Are your backlinks permanent?
  3. Anchor text strategies
  4. Why is it so important to keep backlinking as natural as possible?
  5. Should backlinks be created on theme and on topic?
  6. How long will it take to see results?
  7. One-off payment or monthly
  8. Will I get a list of all of the backlinks built with domains and content used
  9. How many backlinks per day is safe

What is your domain criteria for your outreach?

All UK backlinks and anchor text we create have to adhere to the following criteria:

1. Be future proof and immune to Google updates
2. Be natural and convincing to both a web user and a search engine
3. Be surrounded by content that reflects the anchor text used and the client’s services/products/keywords
4. Be from domains with a high domain authority / Moz rank, trust flow and citation flow etc
5. From a domain that has been tested to produce link juice
6. Have been listed positively on a past client’s webmaster tools as a backlink
7. Backlink content that has an element of manageability and can be changed to reflect SERPs
8. Have human traffic of over 1000 users PCM (Alexa traffic scores)
9. The UK based, no spammy content

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Are the links VC build permanent?

Links as permanent as we can make them. However, we do not own the sites we put backlinks on. What we can do is manage the backlink portfolio of clients. If a link is deleted in under a year then we look to replace this link with another website with similar metrics.

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Anchor text strategies

What is the correct use of anchor text? Changes in Google’s algorithm regarding anchor text had some far-reaching effects in the world organic search.

What we do here with a client when we are looking after their SEO campaign is to look to agree on a core list of keywords. From these keywords, we begin to write out suitable content themes and associated keywords, that in the sense would mean the same thing as the core keywords.

Additional information: From research platforms, we have derived that natural anchor text would include at least 10% of generic content. This will include ‘click here, ‘read more’ etc.

It is these little tweaks the make all the difference to a successful link building campaign. You may have noticed the absence of endless internal links using the word SEO, SEO services etc within this website, this is done on purpose. Read more.

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Why is it so important to keep backlinking as natural as possible?

What we mean by this really important that all backlinks are future proof. There is no point in building backlinks or using anchor text or content that will not stand the test of time can be an easy victim to any improvements Google makes its algorithm.

We build all of our links manually. There is no automation. The problems with automation are it creates patterns and as Google is the most advanced software company in the world, they are expert at spotting patterns and then penalising offenders.

It’s important that the links look right, read correctly, contain the correct anchor text, the content contains links to other websites; simply put, the link building here is as organic as possible.

Should backlinks be created on theme?

The basic answer is yes. There is an awful confusion about what constitutes on theme and how Google can actually work out and compute the theme of the entire website as opposed to the theme of the section website. Read more.

How long will it take to see results?

This is a good question. Organic search is invariably a question of hurry up and wait. We are working within Google time. What we are waiting for is for all of the web pages which placed a link on to be indexed by Google. We are then waiting for Google to index your website and all of your immediate competitor’s websites.

We then have to allow time for Google’s backlink algorithm to make its calculations and to re-score your website and all the competitors.

This process can take anything from three weeks to 3 months. This is why it is more advisable and more beneficial to a website to purchase an ongoing backlink campaign, where new links are added weekly.

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One-off payment or monthly

As organic search takes time it is why it is more advisable and more beneficial to a website to purchase an ongoing backlink campaign, where new links are added weekly. See one-off prices.

What this process allows is for the website to organically receive additional backlink strength. As this process is ongoing we know that the overall backlink profile of the website is always improving and this will have an effect of maintaining websites progression upwards in Google’s ranking.

Pay monthly: Ongoing link building campaigns start at £1800.00 + vat PCM. Contracts are rolling quarterly with one week’s notice. To enquire click here and we will call you back.

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Will I get a list of all of the backlinks built with domains and content used

We believe in full transparency. Everything we do for a client is noted in a worksheet. All link building campaigns contain a list of domains where we have secured a link, exact URL and the link content that we have written.

Everything can be edited/proofed and improved by a client.

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How many backlinks per day is safe

Every day billions of new web pages and blogs are published. In the last estimate, there are over 500,000 new websites are created a day.

So if your website has 1000 domains linking to it, it is comparable to half a grain of sand on a beach. Then there is the time lap between Google indexing the site and then running its link ratio algorithm against your businesses website and every other website within your industry/keywords or keyphrases and then the time to update the index across the world.

For a backlink to be scored by Google it needs to be indexed. Google crawls different websites at different times and at different speeds. What this means is that a new backlink added today could only be discovered in 30 days time.

Have more questions, we love being challenged

If you would like some clarity on your backlink profile and ways to improve it then call a Link Building Consultant with over 12 years experience on 020 8405 6418.

Let yourself be the judge of their experience and SEO expertise. Click here to email.

Last fact checked and updated on May 21, 2021